Elm Company is a Los Angeles Based brand which began as a response to a lack of creative, style-focused headwear. Concentrating on the details and putting more thought into their designs, they have developed a lifestyle brand founded on the ideology of quality, creativity, and attention to detail, with roots in skate, snow, music, art and fashion. Their philosophy is that it’s all in the details and if they can’t do it different or better than anyone else, they shouldn’t do it at all. It is this mindset that has allowed them to develop a brand image that crosses all barriers, and a product line with a higher level of creativity and sophistication.