FLüD was established in 2007 by a few good men who loved women, good food, dope fashion and good business. In an effort to bring the watch back to its rightful place as one of the ultimate accessories, the concept for FLüD was born. Our goal is to create unique, fresh watches for the casual and streetwear scene without the pretentiousness or price tag. Fresh style, nice price, its a simple formula. We could get more wordy, but its not what FLüD is about - its all about the watches.